See This Report about What Is A Secondary Dimension In Google Analytics

What Does What Is A Secondary Dimension In Google Analytics Do?

Its measurements can be (however are not restricted to): Transaction ID Voucher code Most recent web traffic source, and so on. That event's custom-made measurements could be: Login method User ID, and so on.


Even though there are several dimensions in Google Analytics, they can not cover all the possible circumstances. Therefore customized measurements are needed. Points like Page link are universal and relate to many cases, however what if your company markets online courses (like I do)? In Google Analytics, you will not discover any kind of dimensions associated especially to online courses.




9%+ of companies utilizing GA have absolutely nothing to do with courses. And also that's why anything associated specifically to online training courses must be configured manually. Get In Custom-made Dimensions. In this post, I will certainly not dive deeper into personalized measurements in Universal Analytics. If you wish to do so, read this overview.

Rumored Buzz on What Is A Secondary Dimension In Google Analytics

The extent defines to which events the measurement will use. In Universal Analytics, there were 4 ranges: User-scoped custom dimensions are related to all the hits of a user (hit is an event, pageview, etc). If you send out Individual ID as a customized measurement, it will be applied to all the hits of that particular session As well as to all the future hits sent out by that customer (as long as the GA cookie remains the same).


You can send out the session ID personalized measurement, and also even if you send it with the last event of the session, all the previous events (of the exact same session) will certainly obtain the worth. This is carried out in the backend of Google Analytics. measurement applies only to that specific event/hit (with which the dimension was sent).


Even if you send out several products with the very same purchase, each product might have different values in their product-scoped custom dimensions, e. g.




Why am I telling you this? In Google Analytics 4, the session scope is no longer offered (at the very least in personalized measurements). If you desire to use a measurement to all the occasions of a certain session, you must send that dimension with every event (that can be done on the code level (gtag) or in GTM) (What Is A Secondary Dimension In Google Analytics).


It can be in a cookie, information layer, or someplace else. From currently on, personalized measurements are either hit-scoped or user-scoped (formerly recognized as User Qualities). User-scoped personalized measurements in GA4 job in a similar way to the user-scoped measurements in Universal Analytics yet with some distinctions: In Universal Analytics, a user-scoped personalized measurement (collection in the center of the individual session) was put on EVERY event of the exact same session (even if some event occurred prior to the dimension was established).

What Is A Secondary Dimension In Google Analytics Things To Know Before You Get This

Also though you can i thought about this send custom item information to GA4, at the moment, there is no means to see it in reports appropriately. (allow me understand). At some factor in the past, Google stated that session-scoped personalized dimensions in GA4 would be readily available too.


When it comes to customized measurements, this scope is still not readily available. And also now, allow's transfer to the second component of this post, where I will show you exactly how to configure custom-made measurements additional info and where to find them in Google Analytics 4 reports. First, let me start with a basic review of the process, and afterwards we'll take a look at an example.


If you use it to primarily stream data to Big, Query and afterwards do the evaluation there, you can send out any kind of custom specifications you desire, and also they will certainly be noticeable in Big, Question. You can simply send out the event name, say, "joined_waiting_list" and after that include the parameter "course_name". Which's it.

What Is A Secondary Dimension In Google Analytics Can Be Fun For Everyone

Because instance, you will certainly need to: Register a parameter as a custom interpretation Begin sending custom criteria with the occasions you want The order DOES NOT issue here. Yet you should do that basically at the same time. If you begin sending the specification to Google Analytics 4 you could look here and just register it as a custom-made dimension, say, one week later on, your reports will certainly be missing that week of data (due to the fact that the registration of a personalized measurement is not retroactive).


Whenever a site visitor clicks a menu product, I will send out an event and also two additional criteria (that I will later sign up as custom-made measurements), menu_item_url, as well as menu_item_name.: Menu web link click tracking trigger conditions vary on many internet sites (as a result of different click courses, IDs, and so on). Try to do your finest to use this example.




Go to Google Tag Manager > Activates > New > Simply Hyperlinks. By developing this trigger, we will certainly allow the link-tracking capability in Google Tag Supervisor.

The Greatest Guide To What Is A Secondary Dimension In Google Analytics

Then most likely to your web site and click any one of the menu links. Really, click at the very least 2 of them. Return to the sneak peek setting, as well as you should begin seeing Link Click occasions in the preview setting. Click the very first Link, Click occasion and most likely to the Variables tab of the sneak peek mode.